The first Google Doodle was in honor of the Burning Man Festival of 1998.The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day in 2000. Hwang has been designing the Google Doodles ever since.
Google doodles have been produced for the birthdays of several noted artists and scientists, including Andy Warhol, Albert Einstein, Leonardo da Vinci, Rabindranath Tagore, Louis Braille, Percival Lowell, Edvard Munch, Nikola Tesla, Béla Bartók, René Magritte, John Lennon, Michael Jackson, Robert Moog, Akira Kurosawa, Satyajit Ray, H. G. Wells, Freddie Mercury, Samuel Morse, Hans Christian Ørsted, Mahatma Gandhi, Dennis Gabor, Constantin Brâncuși, Antonio Vivaldi, Abdel Halim Hafez, Jules Verne and Leonhard Euler, among others.
Additionally, the featuring of Lowell's logo design coincided with the launch of another Google product, Google Maps. Google doodles are also used to depict major events at Google, such as the company's own anniversary. The celebration of historical events is another common topic of Google Doodles including a Lego brick design in celebration of the interlocking Lego block's 50th anniversary. Some Google Doodles are limited to Google's country specific home pages while others appear globally.
On February 14, 2007, Valentine's Day, the Google doodle featured a chocolate-dipped strawberry that combined the second "g" and the "l" as its green stem. This design gave the appearance that the "l" was missing, thereby displaying "Googe". In response to several speculations the Official Google Blog, responded: "When you look at the logo, you may worry that we forgot our name overnight, skipped a letter, or have decided that 'Googe' has a better ring to it. None of the above. I just know that those with true romance and poetry in their soul will see the subtlety immediately. And if you're feeling grouchy today, may I suggest eating a strawberry."
Google was criticized in 2007 for not featuring versions of the Google logo for American patriotic holidays such as Memorial Day and Veterans Day. That year, Google featured a logo commemorating Veterans Day.
Google Doodles violate a long accepted tenet of brand management: that a logo must be respected and used correctly and consistently at all times. A constantly changing logo was thought to reduce brand equity. While this may be true of many brands, Google has successfully defied the orthodoxy; the Google logo has been noted for the constant interactive engagement that attracts the attention of the press as well as general public notice.
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